Tobi Ayeni has done what no other female has done in Nigeria; Start a tech blog and succeed. Normally when you hear the term “Tech Blogger”, your mind automatically assumes that it is a guy typing on his laptop. Most female bloggers in Nigeria such as the popular Linda Ikeji or Uche of Bella Naija normally focus on the entertainment section with very few (If any) focusing exclusively on tech.
Tobi Ayeni is a self-proclaimed geek and the founder of the increasingly popular tech blog; . Founded on February 9, 2015, has grown very quickly with an Alexa rank of 70k worldwide all in the space of 12 months. That is an impressive feat that is not easily reproduced even by male tech bloggers.
Balancing a full time job and a blog is very stressful but Tobi found a way to make it work and has a successful blog to show for it. A Banking and Finance graduate from Covenant University, Nigeria, Tobi is a Digital Strategist with a strong affinity for Technology which is not a very common trait in the female demographic.
When asked about her rapid rise as Nigeria’s most popular female tech blogger, she says that her adventure has been “fun, frightening, and challenging”. She describes herself as a Tech enthusiast so creating new content for Misstechy is fun but she also reveals that the male-dominated world of tech blogging is regularly trying to test her.
Speaking on the rapid growth of Misstechy, Tobi on Linkedin revealed that she used various marketing strategies and was dedicated to seeing her labour produce fruit. Her writing style is very natural and informal and one would think she was discussing with a friend which is one of the reasons is so unique. She has integrated her personality into her blog which has led her readers to like her more and which drives them to keep returning for more.
We held an interview with Tobi Ayeni on her career path as an entrepreneur and her mission in this world.
Why did you choose your current career path?
Majorly because I wanted to change people's perception about tech. I wanted people to see technology as something that is not only revolutionary but interesting.
What was your first Entrepreneurial Experience
I first considered myself as an entrepreneur when I left my high paying job to start Misstechy. I thought I had a lot of things figured out already. Oh, how little I knew. I soon realized that starting something for the first time can be really, really hard. But one of the best methods for overcoming a difficult problem is to consume as much relevant information as possible.
What is your opinion of Female Empowerment in Nigeria.
Kofi Annan once said “There is no tool for development more effective than the empowerment of women.” I strongly believe in that statement. If there must be economic growth in a country like ours then there “must” be the need to empower women because they are responsible for over 60% of the labor force and the family income.
What challenges have you faced and how did you overcome them?
My biggest challenge was getting people to know about what I do, and I think this is a common challenge for any entrepreneur — creating visibility around your product or service. I overcame by researching about the right tools to use to get my content in front of the “right audience."
What is your most important entrepreneurship advice for young women?
If you have an idea for a start-up jut go ahead and start it. Like Zig Ziglar said you don't have to be great to start, but you have to start to be great.
We believe for a better future for the world - What would your ideal world look like?
I see a World where women can actually have it all.
What do you think have been the key factors to your high-level success in this field?
Consistency and uniqueness
What do you hope your legacy will be, in dedicating your life to your personal mission and vision for the future?
I want to be remembered as someone who made a difference, that an average person like me can become more. I want to be remembered as someone who continually bounced back and fought when giving up wasn’t an option. I want for my children to say “wow, our mother’s impact on the world extends to people who really needed help.”
Don't miss out to meet her and many other speakers, such as Patrick Gaincko, Eniola Mafe, Tosin Durotoye, Ify Malo, and many more. They will share knowledge in excellence, funding possibilities for your future business, business plan development insights and much more. But not only will your brain get nurtured with insights. You will also receive wellness activities and healthy food during the 3 days of the workshop. JOIN NOW and be part of this exclusive event for 30 ambitious women.
Co-Founder of Sprinters loves motivating and inspiring people to become a better self. She lives in Berlin and loves to dance throughout the day.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly