Cassandra Choi was raised in Vancouver and Hong Kong before moving to New York City to complete a Bachelor's degree in Finance and Accounting at New York University. Naturally, she went on to pursue a career in finance and has been an equities trader for 7 years. Although fashion hasn't been on her resume, her passion for it combined with a growing enthusiasm for dance and long distance running, led her to create Catch Me. She understands that women on the go, like herself, value both convenience and style. She would like to use fitness to empower women. She is also a triathlete, marathon runner, and enjoys reading and traveling.