We all have little time. Daily errands, work, and social life challenge us all to give full attention to ... anything, really. So here is a gem of knowledge called the “30-Second MBA”:
All you need to know about business comes down to two fundamental (and easy) rules:
Step One: Build a product your customers love.
Step Two: Make step one cashflow positive.
That is it.
It may sound trivial but is the essence of building a lasting business. Businesses fail (other than for people issues) because they do not find product/market fit (they never create something their customers love) or they cannot make money doing so (they are not cashflow positive).
Two steps. That is all you need to know about the essence of business.