How did you get started with your Eventera?
Myriads of IT professionals (including myself) miss out on the educational value that top-notch conferences, workshops, and meetups have to offer, due to the time and monetary constraints.
Cutting-edge knowledge is no easily accessible by all people, and this places the ones that cannot afford it in a disadvantageous position. However, this doesn’t mean that the people that are left out are worse professionals compared to their wealthier counterparts.
That motivated me to ideate and conceptualise an inclusive, cost-effective solution that could ultimately change the way things are. So, we have decided to create a digital marketplace where everyone can watch their favourite conferences, workshops, and meetups live, affordably, from anywhere in the world. Initially, we conducted multiple workshops to define our mission, set out our vision, and figure out our values.
This is significant because great companies are built when an outstanding culture is promoted by the founders and adopted and cultivated by each and every employee within the organisation.
After that, we conducted extensive user research to genuinely comprehend the problem at hand. This was complemented by several rounds of market and competitor analysis that allowed us to understand whether there is a market gap and an adoption possibility.
Subsequently, we did a lot of brainstorming and tested the best of the ideas by transforming them into paper prototypes. After coming to a consensus regarding what the best idea might be, we architected the user flows and created lo-fi wireframes. Naturally, the real validation came as soon as we designed and developed the promo website that led us to understand that people loved the idea, and subscribed to our product.
Currently, we are hiring our engineering team, while partnering with various event creators around the world, and have solid plans to bring the product to life in a couple of months :)