The sprint circle is 89% more likely to make your startup successful.
Discover a Proven Process To Turn Your Idea into Reality.
From Entrepreneurship Expectations
To Entrepreneurship Reality
Even if you struggle to manage your time, feel like you lack self-confidence, and keep getting in your own way
Without having to move to Bali, hire a business coach, or lock the door for four four hours a day
Even if you feel like that there is no 'single' way to start a company? That you can bootstrap, be a solo founder, not raise money, grow organically, not scale immediately, not have a fancy website and STILL be a start-up that wants to change the world
You can be successful, even if you're getting through emotional hurdles as a solo founder
This time of year is really tough for entrepreneurs. People start ramping up biz dev after the summer and by October, they're on fire!!! Then by November, reality starts to set in. So much work in the pipeline (the end of August was such an optimistic time and you didn't say no to anything!) = sleepless nights, no time for good eating and exercise. Self-care goes out the window. What boundaries? Then burnout sets in. You're still doing it all, but on an empty tank. Reserves are dwindling. Then BAM, you get sick over the holidays (any day off is a chance for your immune system to deliver you a wake-up call). If this sounds familiar you're in the right place.
4 Common Obstacles for Founders Struggling to Accomplish Their Goals
When we asked our readers about the biggest obstacles that prevent them from achieving their goals, some common themes emerged. Do any of them sound familiar to you?
1. Building a startup goes against everything that we consider safe: financial security, having a steady job, and the social standing that comes with being an employee in a larger organization. Coming up with new ideas as a sure way to get criticized, maybe lose a few friends, it definitely puts you on a path to get rejected frequently. All these things are terrifying and in the past could have actually been life threatening. We live in different times now and our lives do not depend on our startups - but many times it feels like they do. It's an emotional and mental slog sometimes..especially when money is tight.
2. You feel really lost, without any purpose. You try to come up with some idea to keep some part of it at least, like starting a podcast or blog - making small steps without stress or something, but feel like you're loosing any motivation and end up watching Netflix all day long or cooking. You feel scared you won't find your motivation, dream or feel fulfilled again to do something meaningful.
3. You've been very stressed about getting your startup business off the ground, and have been eating a lot more than before, probably due to the stress. You often find yourself mindlessly wandering to the fridge while thinking about your problems.
4. You feel like you've got nothing left in the tank right now. When you reach out to some of your usual support system (non-entrepreneurs), you're met with advice that can be summed up as "maybe it's just time to go back and get a corporate job." Which as many of you know is usually the last thing we founders need to hear.
If you're reading this, you're not alone.
Because of my skin colour I'm often undermined, under-estimated and complimented on my English accent - note, I'm British born and bred
The day we put tickets on sale for our first bootcamp, I was so anxious I thought I was going to throw up
My old roommate saw me start and quit Mandarin, driving lessons (yes, I don't have a driver's license!)
These obstacles often become so intertwined with your identity, it's easy to believe you're stuck with them. But you're not. I know this because I've overcome them and helped 100's of others do the same.
The secret of every founder is the systems that support them when they feel like they don't have enough time, can't see the path laid out in front of them or lack the confidence to pursue their ideas. Successful founders don't rely on their willpower or good intentions.
What if You Had a Business and Knew how to Make it Happen?
Instead of being paralyzed because you don't know where to start, you'll learn to take action on any idea you have even when you can't see the path laid out in front of you.
You'll learn the methods that entrepreneurs with ambitious goals use to make their ideas happen. Whether it's figuring out an innovative marketing plan, writing your first book or building your first app, you'll unlock a powerful strategy to start, take consistent action and hit any goal.
Instead of worrying about being seen as an impostor, you'll have the confidence and courage to pursue any goal regardless of your current experience
You'll learn to build your business, confidently and develop the mindset and habits that successful founders use to overcome self doubt, deal with impostor syndrome and work on projects regardless of their current level of experience.
Instead of being scattered and overwhelmed by the the volume of information you have to deal with, you'll learn how to organize your digital life in a way that enables you to stay focused on what matters and ignore what doesn't.
You'll learn the methods that successful entrepreneurs use to reduce information overload, and organize their lives in a way that makes it easy to bring their ideas to life.
What this taught me was to build a system that allows you to create work that an audience will feel passionate about.
My name is Mevish, Founder at sprinters, 500 startups mentor and Board Member at the SXSW Accelerator.
I’ve seen 100's of aspiring founders give up on their dreams. And I don't want that to happen to you. There are a lot of reasons people give up. But what separates people who stick with it from those who quit is: belief in themselves and their work.
The Monthly Subscription for Founders Who Want to Make Their Ideas Happen
The sprint circle is a monthly subscription service that provides the tools and resources to help you make your ideas happen. With courses, live webinars, monthly office hours and a supportive community of like-minded peers, the sprint circle provides every resource needed to build and maintain your sanity and business growth.
Build an Audience
Grow your Instagram
Grow your Business
Start a Podcast
Validate your Idea
Build your Personal Brand
By following these methods, you can and will cut years off your learning curve, learn skills you can apply in multiple business domains and build up your confidence and momentum organically. You might be thinking: "How can one subscription help me work on so many different ideas?"
People who struggle to make ideas happen are always searching for a mythical silver bullet. They worry about what plugins to install on their website, what mic to record their podcast with or what brand of pen is the best to write with. By obsessing over trivial details, they lose the energy to focus on what matters. It doesn't matter what your niche is. The foundational skills and processes needed to make it happen are exactly the same. After working on dozens of projects and helping many others bring their ideas to life, I've realized that there are 4 key elements to living a productive and rewarding startup life.
These 4 elements are force multipliers and the foundation of making any idea happen. Once you master them, you'll stop wasting time and energy. And you'll start making progress.
Life has a funny way of getting in the way. Whether it’s catching up with friends and family, weekend events, household errands, or even Netflix marathons—there always seems to be something that gets in between us and our day-to-day work. And when that happens, it can be really easy to fall behind on our to-do lists and start feeling discouraged.
We hop from one thing to the next so much so that we’re never able to get anything done. The good news is that by focusing our attention on one task for an hour a day over the course of a week, you'll see more results than you ever thought possible.
Habits are the compound interest of a successful business. The effort you put in each day pays off a year from now, 10 years from now and for the rest of your life. When you set up your habits, you become less dependent on inspiration, you deliver consistently and your confidence increases exponentially.
Who doesn't want a simpler, more efficient process? The important thing to remember is that entrepreneurship isn't linear. We usually achieve most of our best work through combining the three elements of convergent thinking: divergent, eliminative, and productive thinking. Creativity is not about following rules; it's about discarding them. Systems offer structure that lets founders thrive without compromising their other commitments like family or friends.
For someone to achieve a goal, they must be able to connect with others and feel supported. This is especially true for those working as solo founders. Not only do we need support, but we need it in a specific way. Founders often feel isolated and lonely.
Are you a bootstrapping, solo founder, who has not raised money, growing organically, not looking to scale immediately, don’t have a fancy website or founder friends? I get it. It's a lonesome and isolated journey. Look at any successful endeavor like a movie, book, or record album. It takes more than the artist in the spotlight to bring those ideas to life. Therefore, a key element of the sprint circle is the community of like-minded people. Nothing of great significance is achieved without the help of other people.
We connect with each other thorough live events, courses, thoughtful questions. We go through obstacles together, hold each other accountable, brainstorm and uplift each other. Our community is hosted on Mighty Networks, with a clean design, no ads, no spammy posts of coaches selling their '6 figure' strategies, only founder material and amazing founders, just like you, supporting each other.
The sprint circle at a glance
Strategy, accountability, feedback, and connections you need to stand
out and achieve success in your business.
12 Step Founder Checklist
The 12 Step Founder Checklist helps with the key aspects of choosing an idea, business plan, marketing approach, and tips for start up success. The contents are based on over 9 years of collective start-up experience from over 100 fast growing startups, and cover all the important aspects that need considering when starting your own business.
Working out how to start a business without getting lost along the way is not as difficult as you might think. Business ideas for bios and blogs tend to be less complex than, say, a medical start-up. However, entrepreneurs are often limited by a lack of information. The average entrepreneur will take more than two years to go from having an idea to making their first sale. This checklist focuses on the things that must be done both pre and post launch in order to reduce that time significantly. This checklist will help ensure your startup hits the ground running, fast.
Step by step validation course
In this course I'll tell you everything you need to know on how to test your business and product ideas online (quickly, cheaply, and easily). If you do it right, you can skip the typical stages of entrepreneurship (the endless road of paper prototyping, impractical mockups, products that cost more than they make) and go straight to sales.
The best way to avoid investing thousands of dollars in a product that nobody will buy is to test your idea online. That's what this course will help you do. Don't ever make a big investment in a business again without first validating it. Save yourself the financial loss and embarrassment of creating a product that no one wants.
How to Find and Convert Users Online
Everyone wants more customers and clients. But developing a strategy that works can be time-intensive, frustrating and expensive. And often, what you hear about building your business is either outdated, ineffective OR an outright lie.
Using the strategies in this course, you’ll be able to grow your business without chasing the typical “top of funnel” tactics (i.e. cold calling, knocking on doors and having sales conversations with strangers…). Instead, I will teach you how you can attract more customers than you know what to do with — at a profit!
This course is structured in a practical way that provides actionable advice. It's not just content, but actual strategies to grow your business. I'll take you from the very beginning as we go through:
How to Set Goals that STICK
Setting goals is something that takes discipline and effort, but works wonderfully if done correctly. In this article I will discuss key practices that you can adopt to increase your chances of reaching success.
Goals allow you to be proactive rather than reactive; instead of just responding to the needs of life, you have a chance to take charge of it. You can't achieve anything unless you have a vision. It's like going for a drive and not knowing where you are going. There's no point in doing something if you don't know where you're going and why.
Have you set goals in the past and failed? This course will give you practical strategies for setting and achieving your goals, without the worry of feeling lost.
Unlimited Access to the sprintup Bootcamp
Entrepreneurship is risky business. Because it’s so tough, you have to be prepared if you ever hope to succeed. Knowing that the majority of startups fail, it’s important that entrepreneurs are ready and really know what they’re getting into before they jump in. Most people don’t do this, but if they did, 80% of startups would fail and there would be far fewer startup failures.
Even the greatest entrepreneurs of our time have experienced failure—and many times, there were warning signs that their companies were on the verge of collapsing. It’s easy to blame failure on external factors (e.g., lack of money, technical errors, etc.), but often times you need to dig deeper and uncover hidden causes—the ones that will give your startup the best chance to succeed. What are those causes? How do I know what they are? Can I avoid them?
This Bootcamp is for entrepreneurs who want to start a startup: people with an idea about an app to build, a website to launch, or a service to provide. You don’t need any technical skills — we take care of all that for you. Just bring your idea and motivation — and be willing to learn.
Ideal for experienced founders and anyone who wants to start a startup. It doesn’t matter what stage you’re at, we can help you. In just a few days this Bootcamp will teach you the business skills to successfully launch and grow your own business.
101+ Resources & Templates
We’ve explored the resources and tools that can help you run a successful startup, from finding the perfect co-founder to learning the basics of finance. Now, it’s time to gather as many resources as you can for building your business foundation. These tools can help you do everything from setting goals and measuring progress to organizing your administrative tasks, from keeping track of your finances to legal advice and so much more.
There is a lot of noise out there for startups. There are many tools and systems that can help you launch but can get lost or swamped with information. I've compiled a list of resources that can help you save time building your startup. Access over 100 startup resources and templates to help you build a solid business foundation.
Monthly Office Hours and Webinars
All webinars are recorded and included with the subscription. Additionally, every month, we are hosting live office hours in AMA format. Our community finds these events immensely helpful to meet other members, gain accountability and obtain various perspectives on issues they may be facing.
A Genuine and Caring Sisterhood
You're feeling stuck. You're not sure how to make your life, your work, or your business more meaningful. You want to be the best version of yourself, but you don't know where to start.
You're looking for a place where you can feel at home.The sprint circle is a business community that works with like-minded people who are looking for a place where they can feel understood and supported.
We are here to help you find your path and uncover what it is that you want to create in the world. You'll get an inside look at how other sprint circle members are dealing with their challenges, and we'll be on hand to help you overcome them too.You can't put a price tag on genuine friendships and people who truly have your back, right?
43 Persuasion Principles
The best copywriters in the world know the power of psychology, and would love nothing more than to persuade you that a good night’s sleep is way more important than a great mattress. When it comes to selling online, the art of persuasion is key. There’s no sales without customer conversion. And so, even if you’re never going to hit a billion dollar sale, you need to know enough about psychology to persuade people to do what you need them to do.
In order to become a master persuader, you must understand exactly what the art of persuasion is. It’s a concept that’s been around for centuries and is practiced by many of today’s leading marketers. Marketing experts that have spent years studying human behaviour and applying it in an effective way for their marketing campaigns.
You might be familiar with Robert Cialdini, he is the author of the influential book “Influence: The Psychology of Persuasion” that has sold over 4 million copies. Cialdini has been conducting and studying persuasion psychology since 1973. In addition to “Influence,” he has written an additional 5 books and over 100 articles on the subject. In this course you will learn the what, why and how of persuasion principles. You're also going to receive a handbook with my personal take on all the 43 principles outlined in the material. You can use this roadmap to solidify what you know or fill in some gaps in your understanding of persuasion psychology. The goal of this course is to help you understand all the tried and tested persuasion principles that can be applied to copywriting or any kind of online marketing.
How to Boost Revenue, Time and have Fun
Have you ever wondered how successful entrepreneurs manage to run their businesses and still find the time to take a break? The saying goes: “Work smarter, not harder.” But that doesn’t work for everyone because it depends on each person’s working mode. Some people focus on delivering their best while others like leaving no stone unturned in running the business. The idea is to find a working mode that allows you to get everything done while still finding time to take a rest and recharge your batteries.
Life is all about balance. Ever feel like work is just work and it's hard to remember why you started doing what you're doing? In this course we share actionable ways to have more fun in your business. This includes ideas on how to switch off, relax and give to others. Steal back some of your precious hours so you can have more fun in your business.
Everyone knows it's important to have a marketing plan. But few companies actually do. Why? Creating a plan can be a challenge, and trying to include all the right pieces is daunting. Making matters worse, when you sit down to write out your plan, you don't know where to begin! There’s so much to consider: How do I lay out an effective marketing plan? How do I include all the right components without wasting space? Having written marketing plans for Fortune 500 brands – as well as small start-ups – I’ve seen successful marketing plans created in countless ways.
Marketing playbooks can help you manage your marketing over a set period, providing guidance on best practices and common issues. We find that they are helpful to align your teams around one vision and set of goals, helping to ensure you see good results.
Would you like to become better at marketing? I'm here to help. This marketing playbook will guide you along the path of analyzing your current position as an entrepreneur, and help you to gauge effectiveness, success, and the next steps for your business. We have put together a bunch of actionable guides and walkthroughs that will take you from knowing nothing about marketing to becoming a marketing powerhouse in no time.
Whether you’re a beginner in Marketing or an expert, I guarantee that you will learn something new about Marketing with this Playbook. Find out the importance of “Marketing Strategy” over “Tactics”, an effective way to identify your target audience, ways to optimize your sales funnel and get more sales from it. You will find templates, templates, and more resources to grow your business. This Marketing Playbook is all about the next steps to make your business succeed.
10 Steps to Startup Success
Starting a business is an exciting and rewarding experience. For many, it represents the opportunity to be their own boss, make their mark on the world and bring their vision to life through every aspect of the business, from product or service development right through to promotion and marketing.
Launching a business is a challenge, especially if you have little money or experience. It takes most small businesses around 2-3 years to start seeing any profit at all and 4-5 years before they move into profit on a consistent basis. But for anyone who has dreamed of running their own company, starting a new business is also incredibly exciting. Now is the time to take action.
The course has 10 lessons that go into specifics including the highs and lows of building a startup while still maintaining personal life. Take this course if you want help starting a business or if you're already in one and need to avoid the common pit-falls that many startups encounter. We all want our startup to succeed. We work day and night, and sometimes feel like we aren’t making any difference. Bad news: you probably aren’t (yet). However, you can increase your chances to succeed by taking this course packed with case studies with 10 steps to achieve startup success.
Whether you want to scale up your business or just need a helping hand, volunteers can be an ideal solution. However, it's difficult to attract them and even more difficult to find the right one and keep them motivated. If that sounds familiar - we've made it easier for you to find your next hire.
Reach more top talent for your project. As a sprint circle member you get 50% off your job posting.
Stop guessing and trying to navigate your business alone
What you'll get as a member of the sprint circle is my curated insights from 10 years of making ideas happen, reading more than 1000 books, and interviewing more than 1000 people.
You'll also have an opportunity to learn from the experts in my network (some of them charge over $1000 an hour if you're even able to hire them).
What Makes the sprint circle Different Than Other Online Courses
If you've read this far, you might be wondering what makes the sprint circle different than all the other courses out there. Our sprint circle members aren't just passive consumers, they're active participants. Live real time conversation are our bread and butter. We're not going to give you a login, password, access to our courses and leave you to fend for yourself.
Live personal interactions
Monthly Book Club (coming soon)
How to Write, Create and Promote Your Content
Loyal Audience Mastermind
Don't you hate being bombarded with automated content that's completely divorced from the current reality? Yep, we feel the same.) Although we love automation, being a 'sprinters' means being imperfect human and keeping it real. That's what we promise you in 2021. By joining the sprint circle, not only will you get mentors and peers, but TRUE FRIENDS that see you and get you and cheer for you every step of the way.
We know the sprint circle is full of talented, diverse, smart, and generous folks who will become your business BFFs – but you haven't met them yet.
We know that our former guests who've taught workshops and webinars to our community are providing priceless wisdom and insight - but you don't.
We know that what we teach will help you make progress fast and sustain it because it worked like a charm for our members - but you don't.
We also know that you've probably enrolled in online courses, where your passively consumed content, but never actively engaged with other students.
We've worked really hard to make this community an invaluable resource to our members. But, given how many times you read something like this online, we understand if you might be skeptical.
Give us 60 days to wow you with unprecedented access to exclusive content, live conversations with our former guests, personalized advice to help you get unstuck, and an easy to use social platform.
If you're not convinced we can help you overcome the obstacles in your way or help you make massive progress on your business in the next 60 days, we'll refund your membership, no questions asked.
Take a Peek
Courses to take for every step of your Founder journey
12-Step Founder Checklist and 100+ Resources and Tools
MEMBER PERKS WORTH
As an affiliate partner of Techstars, we offer referrals to programs by Techstars - exclusively to members of the sprint circle
This is for busy entrepreneurs, on the startup rollercoaster, who crave clarity, direction and honest support from a community that genuinely cares about your success.
If you have Zero
You spend hours behind a computer doing pointless Google searches. You waste time reading blog after blog but without any actionable steps to get ahead.
If you're Overwhelmed With Information
You've been misled into buying a dream packaged up in an overpriced course or coaching program. You're shown continuously an overwhelming number of conflicting information which causes paralysis by over-analysis.
If you have no Proven Framework
You are hammered by business 'gurus'. You spend countless hours lost in Facebook groups, and scrolling Instagram feeds. Losing valuable time with no action.
Questions? Start Here ...
Is this a Facebook group? Slack channel?
Nope, the sprint circle is a private online community, accessible on desktop or with a mobile app (iOS / Android). You’ll be invited to make an account if your application is accepted.
Will the sprint circle work for me?
If you're expecting a magic bullet that requires no work and solves all your problems, save your money. But if you're willing to take small consistent daily actions, then you'll have everything you need to make your ideas happen. All of the material is backed by research and has been tested since 2015.
How much time will this take?
This is what one of our participants had to say about the time commitment:
"I am a working mom of a toddler and a baby. I already had a lot on my plate. And then a freaking global pandemic hit and my daughter's preschool closed. And yet, what Mevish taught me in the weekly office hours made me truly realize just how much progress can be made through tiny actions, executed consistently and systematically."
Can I make any idea happen?
We probably can't help you become president of a country. But that leaves a lot in between. If you're on the fence, send me an email at email@example.com
Still have a question? Email firstname.lastname@example.org or use the chat button at the bottom right to leave a message.
Do something today, you'll be glad you did in the future.
The sprint circle is the first business membership community of its kind that offers direct access to mentors from 500 startups and not only supports you in creating a successful business but also have fun doing it at the same time.
✔️ You’re ready to invest in yourself and others.
✔️ You’re looking for a mentor or need some accountability
✔️ You crave being around other brilliant, authentic womxn in a caring community with connection and a sense of belonging
✔️ You want to educate yourself but you’re not sure which platforms to trust
✔️ You’re looking for a group of womxn who could become your friends for life.
sprinters is a community of ambitious, empowered, strong, busy womxn redefining success on their own terms. We provide community, resources, high-profile investors, mentors, startup bootcamps and more to enable the success of more womxn in entrepreneurship.
This agreement is in effect as of August 18, 2020.
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By visiting our website, upon acceptance as a member and accessing the information, resources, services, products, and tools we provide for you, either directly or indirectly (hereafter referred to as ‘Resources’), you agree to use these Resources only for the purposes intended as permitted by (a) the terms of this User Agreement, and (b) applicable laws, regulations, licences and generally accepted online practices or guidelines.
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- Respect confidentiality within Groups.
- When you joined the community, you agreed with the [Terms of Confidentiality for Group Members]. Essentially, this means you agree to treat as confidential, any information disclosed by a community member in any Group, and to not share it outside of that Group without that member’s express consent.
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- Encourage and support your fellow members.
- Participate artfully, ask for help if you need it and choose consciously if and how you wish to respond to others requests for help from you.
- Share generously.
- Your stories and experiences may be exactly what another member needs to hear today, to solve a problem or seize an opportunity.
- Strive for balance.
- If you never contribute, we’ll be deprived of your experience and wisdom.
- If you “over-share” or monopolize, others might be overwhelmed and you run the risk of diluting the value your contribution brings.
- Be constructive. We’re here to encourage each other forward and lift each other up.
- Embrace differences of opinion and look for the positive essence lying at the heart of divergent points of view.
- Find ways to help each other think bigger, view challenges through the lens of opportunities, stay curious and look for the both-and-more.
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- Some of us organize and or run sprinters Global CIC related workshops, courses and other learning events.
- As community members we’ll want to know about these opportunities for learning and it’s perfectly cool to share about a specific event you will be running and add a link that people can follow if they want.
- All we ask is that you avoid posting specific sales links, offers, pitches or repeat notifications of the same event, directly in the community.
- If you provide professional services, you are welcome to explain about these in your member bio.
- Members who want to learn more, can contact you through private messaging to continue the conversation.
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Limitation of Liability
In conjunction with the Limitation of Warranties as explained above, you expressly understand and agree that any claim against us shall be limited to the amount you paid, if any, for use of products and/or services. Sprinters Global CIC on will not be liable for any direct, indirect, incidental, consequential or exemplary loss or damages which may be incurred by you as a result of using our Resources, or as a result of any changes, data loss or corruption, cancellation, loss of access, or downtime to the full extent that applicable limitation of liability laws apply.
All content and materials available on www.sprinters.co, including but not limited to text, graphics, website name, code, images and logos are the intellectual property of www.sprinters.co, and are protected by applicable copyright and creative commons license law, except in the case where those resources are licensed under a creative commons license, in which instance you are welcome to use and reproduce them in accordance with the terms of that license. Any inappropriate use, including but not limited to the reproduction, distribution, display or transmission of any content on this site is strictly prohibited, unless specifically authorized by www.sprinters.co or by the terms of the license pertaining to said content.
Termination of Use
You agree that we may, at our sole discretion, suspend or terminate your access to all or part of our website and Resources with or without notice and for any reason, including, without limitation, breach of this User Agreement. Any suspected illegal, fraudulent or abusive activity may be grounds for terminating your membership and may be referred to appropriate law enforcement authorities. Upon suspension or termination, your right to use the Resources we provide will immediately cease, and we reserve the right to remove or delete any information that you may have on file with us, including any account or login information.
The sprinters website and community networks are controlled by sprinters Global CIC. It can be accessed by most countries around the world. As each country has laws that may differ from those of Bucharest, by accessing our website, you agree that the statutes and laws of the United Kingdo,, without regard to the conflict of laws and the United Nations Convention on the International Sales of Goods, will apply to all matters relating to the use of this website and the purchase of any products or services through this site.
Furthermore, any action to enforce this User Agreement shall be brought in the federal or state courts located in London, England You hereby agree to personal jurisdiction by such courts, and waive any jurisdictional, venue, or inconvenient forum objections to such courts.
UNLESS OTHERWISE EXPRESSED, SPRINTERS GLOBAL CIC EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
If you have any questions or comments about our Terms and Conditions as outlined above, you can contact us by e-mail: email@example.com
**Last Update: 13. August 2020**
### **Overview of processing operations**
The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.
### **Categories of Processed Data**
- Inventory data (e.g. names, addresses).
- Content data (e.g. text input, photographs, videos).
- Contact data (e.g. e-mail, telephone numbers).
- Meta/communication data (e.g. device information, IP addresses).
- Usage data (e.g. websites visited, interest in content, access times).
- Contract data (e.g. contract object, duration, customer category).
- Payment Data (e.g. bank details, invoices, payment history).
### **Categories of Data Subjects**
- Business and contractual partners.
- Prospective customers.
- Communication partner (Recipients of e-mails, letters, etc.).
- Customers.Users (e.g. website visitors, users of online services).
### **Purposes of Processing**
- Affiliate Tracking.
- Provision of our online services and usability.
- Conversion Tracking.
- Office and organisational procedures.
- Content Delivery Network (CDN).
- Direct marketing (e.g. by e-mail or postal).
- Feedback (e.g. collecting feedback via online form).contact requests and communication.
- Profiling (Creating user profiles).
- Web Analytics (e.g. access statistics, recognition of returning visitors).
- Security measures.
- Contractual services and support.
- Managing and responding to inquiries.
### **Legal Bases for the Processing**
In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.
- **Consent (Article 6 (1) (a) GDPR) –** The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
- **Performance of a contract and prior requests (Article 6 (1) (b) GDPR) –** Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- **Compliance with a legal obligation (Article 6 (1) (c) GDPR) –** Processing is necessary for compliance with a legal obligation to which the controller is subject.
- **Protection of vital interests (Article 6 (1) (d) GDPR) –** Processing is necessary in order to protect the vital interests of the data subject or of another natural person.
- **Legitimate Interests (Article 6 (1) (f) GDPR) –** Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
### **Security Precautions**
We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.
SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.
### **Transmission and Disclosure of Personal Data**
In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.
### **Data Processing in Third Countries**
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.
Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR, information page of the EU Commission: [https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).](https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).)
Inside the Community we use the services of other US-based companies to embed content and enrich the community in other ways. In doing so, some of your personal data might be shared with US government agencies without giving you the rights you have under GDPR.
Here’s the list of companies we currently work with, and the type of personal data that is shared with them:
Google LLC for embedding YouTube videos and showing content in Google Drive in the community (your IP address will be transmitted to Google LLC)
This list of companies might change at any time.
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).
**The following types and functions of cookies are distinguished:**
- **Temporary cookies (also: session cookies):** Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.
- **Permanent cookies:** Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.
- **First-Party-Cookies:** First-Party-Cookies are set by ourselves.
- **Third party cookies:** Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
- **Necessary (also: essential) cookies:** Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
**Retention period:** Unless we provide you with explicit information on the retention period of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the retention period can be as long as two years.
**Processed data types:** Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
**Data subjects:** Users (e.g. website visitors, users of online services).
**Legal Basis:** Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
### **Commercial Services**
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.
Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.
We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.
If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.
**Online Shop and E-Commerce:** We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or performance of other services.
The required details are identified as such in the course of the ordering or comparable purchasing process and include the details required for delivery, or other way of making the product aviable and invoicing as well as contact information in order to be able to hold any consultation.
**Processed data types:** Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e-mail, telephone numbers), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
**Data subjects:** Prospective customers, Business and contractual partners, Customers.
**Purposes of Processing:** Contractual services and support, contact requests and communication, Office and organisational procedures, Managing and responding to inquiries, Security measures.
**Legal Basis:** Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
### Provision of online services and web hosting
In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.
**E-mail Sending and Hosting:** The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders, as well as other information relating to the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The above data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and reception on our server.
**Collection of Access Data and Log Files:** We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.
The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers .
**Content-Delivery-Network:** We use a so-called “Content Delivery Network” (CDN). A CDN is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
**Processed data types:** Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Content Delivery Network (CDN).Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
### **Blogs and publication media**
**Comment subscriptions:** When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our safety, if someone leaves illegal contents (insults, forbidden political propaganda, etc.) in comments and contributions. In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the author’s identity.
Furthermore, we reserve the right to process user data for the purpose of spam detection on the basis of our legitimate interests.
The personal information provided in the course of comments and contributions, any contact and website information as well as the content information will be stored permanently by us until the user objects.
**Processed data types:** Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
**Data subjects:** Users (e.g. website visitors, users of online services).
**Purposes of Processing:** Contractual services and support, Feedback (e.g. collecting feedback via online form), Security measures, Managing and responding to inquiries.
**Legal Basis:** Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR), Consent (Article 6 (1) (a) GDPR), Pprotection of vital interests (Article 6 (1) (d) GDPR).
### **Contacting us**
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.
The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.
**Processed data types:** Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos).Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
**Purposes of Processing:** contact requests and communication.
**Legal Basis:** Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
### **Newsletter and Electronic Communications**
We send newsletters, e-mails and other electronic communications (hereinafter referred to as “newsletters”) only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.
**Double opt-in procedure:** The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.
The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.
**Deletion and restriction of processing:** We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blacklist.
**Information on legal bases:** The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests for the purpose of demonstrating that it has been conducted in accordance with the law.
**Contents:** Information about new or updated resources, events or websites or services we are launching.
**Analysis and performance measurement:** The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.
This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is, however, neither our endeavour nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The evaluation of the newsletter and the measurement of success is carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system which serves both our business interests and the expectations of the user.
A separate objection to the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or objected to.
Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Meta/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).
Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
**Purposes of Processing:** Direct marketing (e.g. by e-mail or postal).
**Legal Basis:** Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
**Opt-Out:** You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.
### **Services and service providers being used:**
**Service Provider:** Flodesk ****Email marketing platform;
### **Web Analysis, Monitoring and Optimization**
Web analysis is used to evaluate the visitor traffic on our website and may include the behaviour, interests or demographic information of users, such as age or gender, as pseudonymous values. With the help of web analysis we can e.g. recognize, at which time our online services or their functions or contents are most frequently used or requested for repeatedly, as well as which areas require optimization.
In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their components.
For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures in which the relevant user information for the aforementioned analyses is stored. This information may include, for example, content viewed, web pages visited and elements and technical data used there, such as the browser used, computer system used and information on times of use. If users have consented to the collection of their location data, these may also be processed, depending on the provider.
The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimisation, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.
### **Services and service providers being used:**
**Matomo:** The information generated by the cookie about your use of this website will only be stored on our server and not disclosed to third parties;
**Service provider:** Web analytics/ reach measurement in self-hosting; **Website: [https://matomo.org/](https://matomo.org/);**
**Retention period:** The cookies have a maximum storage period of 13 months.
### **Affiliate-Programmes und Affiliate-Links**
Within our online services, we include so-called affiliate links or other references (which for example may include search forms, widgets or discount codes) to the offers and services of third parties (collectively referred to as “affiliate links”). When users follow affiliate links or subsequently take advantage of offers, we may receive commission or other benefits (collectively referred to as “commission”) from these third parties.
In order to be able to track whether the users have followed the offers of an affiliate link used by us, it is necessary for the respective third party to know that the users have followed an affiliate link used within our online services. The assignment of affiliate links to the respective business transactions or other actions (e.g., purchases) serves the sole purpose of commission settlement and is removed as soon as it is no longer required for this purpose.
For the purposes of the aforementioned affiliate link assignment, the affiliate links may be supplemented by certain values that may be a component of the link or otherwise stored, for example, in a cookie. The values may include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
**Processed data types:** Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
**Data subjects:** Users (e.g. website visitors, users of online services).
**Purposes of Processing:** Affiliate Tracking.Legal Basis: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
### **Plugins and embedded functions and content**
Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).
The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.
**Processed data types:** Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos).
**Data subjects:** Users (e.g. website visitors, users of online services).
**Purposes of Processing:** Provision of our online services and usability, Contractual services and support, Security measures, Managing and responding to inquiries.
**Legal Basis:** Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
### **Services and service providers being used:**
**YouTube videos:** Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
**Opt-Out: Opt-Out-Plugin: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout?hl=en),**
**Settings for the Display of Advertisements: [https://adssettings.google.com/authenticated](https://adssettings.google.com/authenticated).**
### **Erasure of data**
The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).
If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
### **Rights of Data Subjects**
As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:
**Right to Object:** You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
**Right of withdrawal for consents:** You have the right to revoke consents at any time.
**Right of access:** You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
**Right to rectification:** You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
**Right to Erasure and Right to Restriction of Processing:** In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
**Right to data portability:** You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
**Complaint to the supervisory authority:** You also have the right, under the conditions laid down by law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
### **Terminology and Definitions**
**Affiliate Tracking:** Affiliate tracking logs links that the linking websites use to refer users to websites with products or other offers. The owners of the respective linked websites can receive a commission if users follow these so-called “affiliate links” and subsequently take advantage of the offers (e.g. buy goods or use services). To this end, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently follow the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identification of the owner of the website on which the affiliate link was located, an online identification of the respective offer, an online identifier of the user, as well as tracking specific values such as advertising media ID, partner ID and categorizations.
**Content Delivery Network (CDN):** A “Content Delivery Network” (CDN) is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
**Controller:** “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
**Conversion Tracking:** “Conversion Tracking” refers to a procedure by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then called up again on the target website (e.g. this enables us to track whether the ads we placed on other websites were successful).
**IP Masking:** IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address alone can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online marketing.
**Personal Data:** “personal data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
**Processing:** The term “processing” covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.
**Profiling:** “Profiling” means any automated processing of personal data consisting in the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, interaction with websites and their contents, shopping behaviour, social interactions with other people) (e.g. interests in certain contents or products, click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.
**Targeting:** Tracking” is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.
**Web Analytics:** Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of their visitors.
For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online service.