Brand Design development and social media

Brand Design for Adline

Case Study

Client: Adline

Our brand design development and social media strategy for Adline successfully positioned them as a forward-thinking player, driving a 300% increase in engagement on redesigned campaign visuals and a 55% boost in demo sign-ups after their new landing page rollout. While Adline has since closed, this project remains a strong example of impactful brand storytelling and design in the ad-tech space.

Challenge

Adline, a Norwegian ad-tech startup, set out to revolutionize digital advertising with an AI-powered platform designed to optimize Facebook and multi-channel campaigns for small and medium-sized businesses.

Their technology was powerful — but their visual identity and creative communications needed to reflect their innovation. Adline approached Sprinters to help translate their complex AI product into a clear, engaging, and visually cohesive brand experience that would resonate with both marketers and business owners.

Solution

Sprinters partnered with Adline to craft a complete creative design and brand storytelling framework that elevated their digital presence and made their AI capabilities tangible and approachable.

Our creative process included:

A brand identity refresh featuring a clean, modern design system built around trust, intelligence, and simplicity.

Visual storytelling and motion design assets that explained Adline’s AI optimization in a human-centered way.
Website and landing page redesign, improving user flow and conversion with data-led design choices.
A social media content kit for Facebook, LinkedIn, and YouTube to support ad campaigns and thought-leadership initiatives.
Marketing collateral including investor decks, explainer videos, and digital banners consistent with the new visual direction.

The creative direction emphasised Adline’s Scandinavian roots — minimal, smart, and user-friendly — aligning perfectly with their mission to democratise AI-powered advertising.

Impact

The creative overhaul positioned Adline as a credible and forward-thinking player in the global ad-tech space:

+300% increase in engagement on redesigned campaign visuals across Facebook and LinkedIn.
+55% boost in demo sign-ups following the new landing page rollout.
Positive brand sentiment among users and partners who praised the clarity and professionalism of Adline’s new identity.
Enhanced investor presentations that helped secure additional early-stage funding rounds.

Although Adline has since closed, our creative work with their team remains a strong example of how brand storytelling and design can bring cutting-edge technology to life.