Created content to make tech accessible

Content Creation for Braci

Case Study

Client: Braci

Our collaboration with Braci dramatically improved customer satisfaction and operational efficiency, leading to a 40% reduction in customer support inquiries related to product setup and a 65% increase in successful device activations in the first week. This strategic content creation transformed their onboarding experience, empowering users and enhancing brand perception as an inclusive tech company.

Challenge

Braci, an innovative health technology company, developed smart alerting systems designed to assist individuals who are deaf or hard of hearing by transforming environmental sounds into visual, sensory, or vibrational alerts.

As the company scaled globally, Braci needed a comprehensive content ecosystem to support customer onboarding — from first-time setup to long-term product use. Their challenge was ensuring that users of all technical levels could quickly understand and engage with the product’s powerful features through clear, consistent, and accessible communication.

Solution

Sprinters’ partnered with Braci to create a complete content creation and onboarding framework, designed to educate, empower, and engage users through every step of their journey.

Our team provided:

User manuals and setup guides crafted with clarity and accessibility in mind, featuring step-by-step visuals and multilingual support.
Instructional and explainer videos simplifying complex product functions through engaging motion design and real-use scenarios.
Tone of voice and content style guidelines to ensure brand consistency across all customer communications.
Knowledge base and digital onboarding materials to help new users activate and personalize their Braci devices seamlessly.
Copywriting and microcontent for app walkthroughs, support pages, and in-product messaging.

The result was a cohesive suite of digital and print content that made Braci’s technology intuitive, friendly, and inclusive — aligning perfectly with the brand’s mission to make the world more accessible through innovation.

Impact

Our collaboration with Braci improved both customer satisfaction and operational efficiency:

40% reduction in customer support inquiries related to product setup.
+65% increase in successful device activations during the first week of use.
Positive user feedback on clarity, ease of setup, and visual quality across all onboarding materials.
Enhanced brand perception as a user-focused, inclusive tech company committed to accessibility.

Through strategic content creation and design, Sprinters helped Braci transform their onboarding experience into a key differentiator — empowering users to connect with the product confidently and independently.