Data-led marketing strategy

Driving growth for Highered

Case Study

Client: Highered

Our data-led marketing strategy for Highered delivered significant and sustained growth, achieving an 85% boost in student inquiries and qualified leads within key audience segments. This strategy also drove a 60% increase in organic website traffic within six months, establishing Highered as a recognized leader in the higher education digital ecosystem.

Challenge

To strengthen Highered’s position as a leading digital platform for higher education and online learning, and to drive awareness among students, universities, and partners through a data-driven marketing strategy.

Highered's aimed to evolve from an education directory into a trusted, student-first brand — one that empowers learners to make informed decisions about their academic futures while connecting institutions with qualified prospects.

Solution

Using our expertise in education and performance marketing, Sprinters designed a holistic marketing strategy that aligned brand storytelling with measurable growth objectives.

Our multi-channel approach included:

A comprehensive brand and audience audit to clarify Highered voice, value proposition, and user journey.
A content marketing strategy built around authentic student stories, thought leadership, and educational insights.
A paid and organic social media plan to reach prospective students across key platforms such as LinkedIn, Instagram, and YouTube.
SEO and performance marketing campaigns to increase visibility and qualified traffic to program pages.
Partnership development with universities, influencers, and education communities to extend reach and credibility.

By unifying digital channels, refining messaging, and creating data-backed content, we positioned Highered as a trusted authority in the online education space.

Impact

Sprinters’ strategy delivered measurable and sustained growth:

+60% increase in organic website traffic within six months.
+85% boost in student inquiries and qualified leads from key audience segments.
Expanded social communities across LinkedIn and Instagram, growing engagement by over 40%.

Our partnership helped Highered transition from an information hub to a recognized leader in the higher education digital ecosystem — bridging the gap between institutions and learners.