Digital Marketing Strategy

Driving users for Remo

Case Study

Client: Remo

Within just four months of launch, our new digital marketing funnel for Remo delivered impressive business growth, driving a 72% increase in qualified leads and a 52% growth in paid subscriptions quarter-over-quarter.

Challenge

Remo, a leading virtual events platform, wanted to accelerate user acquisition and improve conversion performance as the demand for digital collaboration tools surged.
Despite strong product-market fit, Remo faced challenges with funnel optimization — from generating qualified leads to converting free users into paying subscribers.

The goal was to design a data-driven digital marketing funnel that increased visibility, improved lead quality, and maximised conversion efficiency across key channels.

Solution

Using our expertise in SaaS and performance marketing, Sprinters developed a full-funnel digital growth strategy designed to drive awareness, engagement, and paid conversions.

Our multi-channel approach included:

Comprehensive funnel audit to identify drop-off points and refine user journeys from awareness to activation.
Targeted paid media campaigns across LinkedIn, Google, and Meta to reach decision-makers and event organizers.
Conversion-focused landing pages optimized for clarity, value messaging, and social proof.
Email automation and retargeting sequences to nurture leads and reduce churn.
Content and video marketing strategy to showcase customer success stories and build credibility in the virtual event space.
Performance tracking and A/B testing to continually optimize ad spend and improve ROI.

By aligning creative, analytics, and automation, we built a funnel that captured high-intent leads and converted them with personalised, data-led experiences.

Impact

Within 4 months of launch, the new digital marketing funnel delivered measurable business growth:

72% increase in qualified leads from paid and organic channels
38% improvement in lead-to-trial conversion rate
52% growth in paid subscriptions quarter-over-quarter
23% reduction in customer acquisition cost (CAC)

Remo’s marketing funnel evolved into a scalable growth engine — driving consistent user acquisition, improving conversion efficiency, and positioning the brand as a top-tier virtual events platform.