Social media strategy

Social Media Strategy for Villa Punto de Vista

Case Study

Client: Villa Punto de Vista

Our social media strategy for Villa Punto de Vista delivered exceptional results, driving a 70% increase in qualified social media enquiries within six months and a 45% growth in engagement rates across Instagram and Facebook. This smart social storytelling transformed their presence into a strategic lead-generation engine for the luxury hospitality market.

Challenge

lla Punto de Vista, a luxury private villa estate in Costa Rica, wanted to enhance its online presence and attract high-value enquiries from travelers planning destination weddings, corporate retreats, and group getaways.

While the property already had a strong reputation for its world-class architecture and service, the challenge was converting social media awareness into meaningful engagement and qualified leads. Potential guests had recurring top-of-funnel questions - about capacity, experiences, and event suitability - that often went unanswered in traditional advertising or organic content.

Solution

Sprinters developed and executed a targeted social media strategy designed to nurture leads, address key customer questions, and showcase authentic guest experiences through storytelling.

Our approach focused on:

Content pillars built around real-world use cases - from luxury weddings and corporate retreats to family celebrations.
Testimonial and case study campaigns featuring guests’ authentic stories, highlighting trust, experiences, and emotional connection.
FAQ-driven posts and short videos that proactively answered top-of-funnel questions, reducing friction in the enquiry process.
Optimized posting cadence and community management to ensure timely, human engagement with prospective quests.
Performance tracking and data insights to refine messaging and prioritize high-converting content themes.

This strategy transformed Villa Punto de Vista’s social channels into an extension of their hospitality experience - approachable, informative, and deeply aspirational.

Impact

The results spoke for themselves:

+70% increase in qualified social media enquiries within six months.
+45% growth in engagement rates across Instagram and Facebook.
Significant reduction in repetitive top-of-funnel inquiries through educational content.
Improved conversion rates as prospective guests entered the sales process better informed and more confident.
Positive feedback from both guests and event planners citing clarity, trust, and inspiration gained from social media content.

Through smart social storytelling and proactive communication, Sprinters helped Villa Punto de Vista transform social media from a showcase platform into a strategic lead-generation engine for the luxury hospitality market.